Liz is one of the agency’s founders. Whenever you run into her, she’s ruminating on the next big idea for clients and soon-to-be clients. Her philosophy is: always think like marketers, push hard like a sales force, and enjoy life like there’s no tomorrow! And there’s nowhere better to do all of the above than Austin and Los Angeles, the two cities where Liz splits her time drumming up ideas and business. Liz loves a client that really wants to build a passionate partnership to drive brand loyalty and sales through innovative marketing. She likes to seize the moment when companies realize that a “one size fits all” approach doesn’t fit the Hispanic consumer. That’s the Mercury Mambo edge—bringing personal and professional experience to the huge challenge and opportunity of marketing to the Hispanic population. Liz is all about the vision and the art of the possible.

Facts about Liz

- Expertise lies in developing and maintaining brand and in developing turnkey retail programs - Fought the “cola wars” for 13 years from corporate, field, and bottler marketing positions for Coca-Cola USA - Spearheaded the ethnic marketing efforts on behalf of Coca-Cola USA’s largest bottling operation, Coca-Cola Enterprises Los Angeles - Earned a BA from St. Mary’s University and an MBA from Pepperdine University - Jogs, cycles, and scoots around Venice and Santa Monica on “Blanca,” a Yamaha Vino scooter