New product launch specialist, Anti-Propagandist, Designer, Art Director, Writer, Creative Director, Serial Entrepreneur / Businessman, and Part Time College Professor.

I help develop, launch, and sell the new product concepts of others through Qually & Company Inc. --OR-- generate my own new proprietary product concepts for my other company, QuContent.

I operate in a world of things that are either: new, improved, unique, different, and/or better; things that act like a catalyst for change, things that most people are not familiar with yet.

When it comes to successful new product development and introductions, 'There are no maps, just guides.™' If there were maps for success, every new product or service launch would be a success... well they're not. Eight out of 10 new ventures fail immediately. Of the two that survive, one will fail in the next three years. So the moral of the story is, "if you do not know where you need to go, many paths will take you there"; unless you are shown the way by a guide who has been there before. I am that guide.

I am to new product development and launches what Obstetricians and Pediatricians are to prenatal and postnatal care of babies. New humans require the same specialized attention in the early stages of their life span, before and after their birth; that their new products and services also require.

Somewhere, some idea that is beyond belief, improbable, or impossible… YET potentially jaw-dropping, awe-inspiring, and literally wondrous… is waiting to be known by someone who will stumble upon it, turn it into a concept, then try to make it happen… only to be judged by some body who does not understand it, care about it, or is fearful of it, but holds the power and must decide whether or not the idea will be allowed to live, die, or somehow be changed. In someway at sometime every man-made thing in history has, is, and will endure this challenging gauntlet. However, there is a solution to this universal problem; a remedy, an antidote, a fix. Do you know what it is? I do.

For my latest creativity tips and idea solicitation principles that can help you create better concepts and then sell those concepts easier.

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. . . WORDS TO THE WISE, AND THOSE WHO ARE SIMPATICO TO MY MINDSET AND POINT OF VIEW:

1. Have me help you with your next new product launch, or assist you with your product or service positioning, re-positioning, re-purposing, or line extension needs.

2. Have me give a teleconference to help your people become more creative and then understand how to sell their ideas easier so as to increase their batting average and your bottom line.

3. Business owners and advertising agency creative directors, use me as your consigliere for you and your businesses best interests, results, and profit.

I am interested in working with great people, on marketing / communications problems looking for solutions, questions that need to be answered, issues that need to be addressed, when the pressure is on, the clock is ticking, when it really counts, and the money is on the table. I work with everyone without conflict of interest: corporations, individuals, ad agencies, PR firms, think tanks, governments, freelancers, producers, or anyone else in need, or those who simply want something accomplished.

CONTACT ME BEFORE YOUR COMPETITION DOES. ivamichael(at)hotmail(dot)com

. . . Meanwhile, in the grand scheme of things, I'm just the guy manning the BBQ grill with the "Kiss the Cook" apron on. More importantly, what's new or improved with you?

Michael

George Carlin 1937-2008 RIP TRUTH TELLER...HE KNEW US BETTER THAN WE KNOW OURSELVES.